GEN V

ROLES
Creative Direction | Concept Development | Art Direction| Post Production | Copywriting

THE ASK: Create a successful launch of the first spinoff of one of Amazon’s hottest television shows.
THE WORK: Pivoting off of the WGA and SAG-AFTRA strikes, we created a fan-centric campaign that gave the audience what they wanted by utilizing social listening to learn what they were connecting with.
THE RESULTS: A successful launch on TikTok and a fan-first campaign that introduced a younger generation to the Vought Cinematic Universe setting the stage for a brand new audience of devotees for the cast once the strikes ended.