HOMELANDER DIGITAL TRADING CARDS
ROLES
CREATIVE DIRECTION | CREATIVE CONCEPTING | ART DIRECTION | COPYWRITING
THE IDEA: On December 15, 2022, D*nald Tr*mp announced his new NFT trading cards. Instead of just talking about it, we satirized it. We created a fake announcement for an NFT trading card from Vought International featuring the American Nightmare himself, Homelander.
THE WORK: A reactive concept that went live within five hours of of the former president’s announcement.
THE RESULTS: 8,446,406 Organic Impressions, 195,399 Organic Engagements.
