THE BOYS

ROLES
Creative Direction | Concept Development | Art Direction| Post Production | Copywriting | Scriptwriting

THE ASK: Create content and strategy that would take one of Amazon’s hottest genre properties and launch it into the zeitgeist
THE WORK: We developed a tone of voice for all accounts that made fans swear Billy Butcher himself was writing. We leaned into fan culture and delivered offbeat and left-field creative that got them ready for the season. Then we fueled the fire with a genre bending mix of immersive and show-driven content. We also launched and ran @VoughtIntl, an in-world account that continued the story of the show between episodes and seasons. All content for @VoughtIntl had to be approved and vetted by series creator Eric Kripke, since all posts were considered canon to the Vought Cinematic Universe.
THE RESULTS: 1.3+ billion organic impressions, 47+ million organic engagements and counting

2023 CLIOs SILVER AWARD WINNER - ORGANIC SOCIAL MEDIA
2021 CLIOs BRONZE AWARD WINNER - Social Content Campaign
2023 PROMAX NORTH AMERICA GOLD WINNER - ORGANIC USE OF SOCIAL MEDIA

2023 CASE STUDY SITE
2021 CASE STUDY SITE
2023 AWARDS SIZZLE
2021 AWARDS SIZZLE