#RELEASE THE BOURKE CUT

ROLES
Creative Direction | Concept Development | Art Direction | Copywriting | Scriptwriting

THE PITCH: To prime fans for The Boys season 3, launch a social campaign around “Dawn of the Seven,” the in-world film that kicks off episode 301.
THE WORK: Inspired by #ReleaseTheSnyderCut, we pitched a campaign for the in-world film around the hashtag #ReleaseTheBourkeCut that included posters, trailers, and exclusive assets filmed for social by series actors PJ Byrne and Matthew Edison. All of which led to Zack Snyder himself responding to the stunt.