MARKETING IS ENTERTAINMENT.

There’s no difference between the two. In order to create effective marketing in an attention economy, you HAVE to entertain. You have to meet fans, customers, dogs - whomever - where they are, on their platforms, and you have to give them a reason to interact with you, especially in digital.

WHY? Because digital is a more intimate relationship than we have with real people. We hold our phones closer to our faces than we’d allow any person to talk to us (seriously, try it some time). The human brain equates proximity to intimacy. Don’t waste that opportunity with low-effort, fear-driven content marketing.

The days of posting the same assets to every platform, the days of “post a cutdown of this commercial to social,” are over. They died with the Harlem Shake, my friends.

I build and shepherd creative across digital and real life that gets people tapping, clapping, and yapping.

Take a look below at some of my recent work.